Key Learnings:  

  • The essential building blocks required to succeed in marketing automation
  • How marketeers should respond to automation challenges and trends 
  • Identification of quick wins and areas prime for consistent improvements 
  • How marketing leaders are harnessing technology to drive profits and growth  
  • The 24 point framework you can use to improve customer experience, worker experience, service scores and engagement

Agenda:

8.30am: Breakfast and Registration 

9.00am: Top Challenges in Marketing Automation

9.20am: Laying the Foundations  

9.45am: Turning Theory into Actions

10.10am: Q&A - Discussion  

10.30am: End